Adam
Dandi
ADAMS PROJECT

State of Strategy Management Practice - MENA 2025

Completion

October 10, 2025

Overview

The State of Strategy Management Practice MENA 2025 project explores how organizations in the Middle East and North Africa handle strategic planning, performance management, and execution. I understand how vital good strategy is for regional growth, so this research provides an essential snapshot of real workplace practices. By analyzing responses from executives and specialists, the study highlights current developments and shifts in how companies turn vision into shared action.
Data Details
The primary goal was to provide actionable insights into interconnected strategy management domains without overwhelming the participants. Organizations often struggle to identify clear trends because surveys are too long or confusing. To solve this, the team collected data using three separate questionnaires distributed via online platforms like Lerero and SurveyMonkey. The data sources included 1,354 completed surveys from regional professionals and transcripts from targeted expert interviews. This approach ensured high response rates and rich details, which allowed for a deep understanding of practical challenges and success factors across different organizational levels.
The Problem
The detailed data analysis resulted in comprehensive files ready for content writing and report design. By separating the survey groups, the project successfully captured 404 responses for planning, 855 for measurement, and 95 for execution. This structured data allowed the team to identify significant performance shifts compared to previous years. The clear statistical summaries and grouped interview themes provided a strong foundation for the final publications and marketing campaigns. Having accurate data matters because it helps regional leaders make better evidence based decisions. Ultimately, the clean insights translated into a widely praised final report, informative webinars, and engaging visual graphics that educated the public on strategic best practices.
The Solution
My role focused on data collection and analysis to ensure accurate and meaningful results. First, I updated the data analysis templates and exported responses from Lerero and SurveyMonkey. I integrated the incoming information into a single database and removed duplicate or incomplete entries to maintain high data quality. Next, I conducted quantitative analysis, which means using numerical statistics to summarize patterns and trends in the survey answers. Because the three subject areas had different sample sizes, I analyzed them separately using descriptive statistics like averages and percentages to preserve validity. I also handled qualitative data from expert interviews. This involved a thematic content analysis, which is a method of reviewing text to group common ideas. These combined methods allowed me to compile clear findings and format them smoothly for the final report.
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