Kompas.id, while having a strong foundation, faces challenges in its user experience and content presentation. The website's layout, navigation, and content organization can be improved to better engage users and compete effectively in the digital news market. The data used in this project were: (1) Qualitative observations of the Kompas.id website, including its layout, navigation, content structure, and features. (2) Qualitative observations of competitor websites (The New York Times, BBC, Tempo.co), focusing on similar aspects. (3) Screenshots and visual representations of the websites for comparative analysis.

The Kompas.id website has positive aspects like adjustable font sizes, audio features, and a user-friendly search function. Areas for improvement include content spacing, navigation accessibility, visual balance, international news categorization, and search results visuals. Competitor analysis revealed strengths and weaknesses in layout, font choices, news categorization, and search functionality. To improve, reduce gaps between news cards, add borders for clearer content, align text and images, relocate category news navigation, organize international news by continent or trending topics, increase thumbnail size in search results, and introduce personalized news feeds.

A comprehensive analysis of Kompas.id's website and competitor websites was conducted. This involved evaluating the user interface, content quality, visual hierarchy, and overall user experience. Specific areas for improvement were identified, and actionable recommendations were provided.