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ADAMS PROJECT

Kompas.id Website: Review and Enhancement

Industry

Digital Media and Journalism

Company

Harian Kompas (Kompas.id)

Completion

May 28, 2024

Enhancing User Experience and Content Strategy on Kompas.id

The project aimed to thoroughly review the Kompas.id website, analyzing its content quality, user experience, and competitive standing in the digital news landscape. The analysis sought to identify areas for improvement and provide actionable recommendations to enhance user engagement and platform performance.
Data Details
The data used in this project were: (1) Qualitative observations of the Kompas.id website, including its layout, navigation, content structure, and features. (2) Qualitative observations of competitor websites (The New York Times, BBC, Tempo.co), focusing on similar aspects. (3) Screenshots and visual representations of the websites for comparative analysis.
The Problem
Kompas.id, while having a strong foundation, faces challenges in its user experience and content presentation. The website's layout, navigation, and content organization can be improved to better engage users and compete effectively in the digital news market.
The Solution
A comprehensive analysis of Kompas.id's website and competitor websites was conducted. This involved evaluating the user interface, content quality, visual hierarchy, and overall user experience. Specific areas for improvement were identified, and actionable recommendations were provided.
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No items found.
Insight

The Kompas.id website has several positive aspects, including adjustable font sizes, an audio feature for articles, and a user-friendly search function. Areas for improvement include content spacing, navigation accessibility, visual balance, international news categorization, and search results visuals. Competitor analysis revealed strengths and weaknesses in areas such as layout, font choices, news categorization, and search functionality.

Recommendation

Reduce gaps between news cards and add borders for clearer content definition. Align text and images to improve visual balance and readability. Improve navigation accessibility by relocating category news navigation to a more prominent position. Organize international news by continent or trending topics. Increase thumbnail size in search results to enhance user interest. Introduce personalized news feeds based on user preferences.

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