The dataset includes comprehensive retail transaction information sourced from Looker dashboards. It spans a timeframe from January 2021 to November 2022, encompassing: Revenue data: $8.69 billion total revenue. Profit data: $2.03 billion total profit. Discounts: $33.83 million total discounts. Quantitative metrics: 13,559 total transactions and 4,000 customers. Categories: Product, customer, payment method, and category breakdowns

The company faced challenges in understanding customer purchasing behavior, identifying top-performing products and categories, and optimizing payment methods and discount strategies to maximize profitability.

The project employed data exploration and visualization techniques to: Identify revenue and profit trends over time. Segment performance by payment methods and product categories. Analyze customer purchasing patterns to determine high-value customers and products. Highlight areas for optimizing discounts and promotions.